Tag Archives: collegiate sports

Current Events

Bud Who?

6 Comments

I’m absolutely amazed at how stupid some supposedly educated people can be.  Two highly paid ad execs are enjoying their leave of absence while probably wondering what they did wrong. I have always associated Bud Light as the workers beer; electricians, plumbers, welders, carpenters, factory folks; you know – the blue collar gang, that’s who drank Bud Light. But from what I hear and read, that “ain’t” happening now. And as Greg points out they won’t come back, regardless of what AB tries to do. Think of the advertising revenues AB will surely lose for all the sporting events they “used” to sponsor. LOL, Lord, I love it.

 

Bud is no wiser                                                                                                                      By: G. Maresca

Anheuser-Busch (AB) seeking to pass off a man for a woman in their latest advertising campaign, hitched their Clydesdales to 26-year-old transgender Dylan Mulvaney that only reinforces their wokeness.

Overnight, Mulvaney became the image of Bud Light with his face splashed on the cans of the nation’s bestselling brew. One friend said he thought the look was a Surgeon General’s warning that if you drank too many Bud Lights you may wake up next to an ugly woman with plumbing.

The best customer is the one you have, so why alienate them? The same friend told me Bud Light tastes like horse urine, that’s why they have all those Clydesdales. Having never imbibed in horse urine, I took him at his word.

There are thousands of microbreweries across the country, and you are drinking Bud Light? It is like eating Wonder bread when there is a bakery next door.

If AB wants to expand their base, feature an accomplished young woman instead of a man who is a caricature of the insipid tramp you pray your daughter never becomes. Such a pathetic advertising campaign is orchestrated by an indoctrinated public relations ensemble who can’t fix a flat or use self-checkout.

AB already possessed a 100% Corporate Equality Index (CEI) score, which rates wokeness prior to bringing Mulvaney onboard. It’s a good bet that most Bud Light consumers have no idea what CEI is, but they do now: Clueless – Entitled – Ignoramuses.

Not a fermenting bunch, the Bud Light cadre stepped up to the bar and ordered a boycott where follow the money is creed with the potential to make “go woke, go broke” a reality. The embargo is being hailed as one of the most successful in recent memory.

In their April 23 edition, Insights Express, a beer industry newsletter, called AB’s lost sales from the Mulvaney advertising campaign “staggering.” Moreover, Beer Business Daily confirmed, “We’ve never seen such a dramatic shift in national share in such a short period of time.”

Sales and the totality of AB’s market share continue to shrink. AB executives should be cognizant of how statistics constantly underscore that some customers never return. Provided the transgender community is as formidable a market as AB believes, they should be able to reverse their losses.

That has yet to occur.

Once you step into the woke quicksand, they demand even more virtue signaling and validation. Businesses need to focus on making an excellent product, not selling a political ideology. Companies can choose to go internally woke with training de rigueur, while hiring and promoting for things other than ability. Nevertheless, when companies fail to distinguish between the two, they only polarize their clientele and play havoc with their stockholders.

What Bud Light executives dismiss is their beverage has always been trans – water identifying as beer. AB should have just introduced a new beer with a rainbow can called TransLight or Bud Light-in-the-Loafers.

Saying they want to get away from their “fratty image” and promote “inclusivity” is their dog whistle for heterosexual white males. Marketing is about gaining customers, and customer service is about keeping them, while advertising is about growth without disgruntling your base.

The leftist echo chamber rings loudly throughout corporate America and the Democrat Party. The transgender mafia claims to be oppressed yet spooks a multibillion-dollar company to conform, while alienating their customers.

AB’s debacle is another teachable moment for woke corporate America. Picking sides, however, does not have to mean you are committed.

With Gay Pride month in June, AB will be on tap for an encore.

Two AB marketing executives were placed on a “leave of absence,” which suggests AB is not at all serious. Rather, it is basic damage control where they believe playing the waiting game is best.

 

AB, like the sporting events they sponsor, does not belong to one cultural group. It can be one thing to have different political opinions, yet folks can still enjoy a beverage and sporting event together. That, however, is not how corporate, political, or sporting America works anymore. You must signal your virtue in every arena of life, or be labelled a racist, fascist, or bigot.

Such absurd behavior only results in a weaker America for all.

I remember being stationed at Camp Lejeune and seeing Bud Light semis delivering beer to the base clubs. They were painted camouflage and in big bold black letters read “Marines Drink Bud Light.” Care to guess which beer was the biggest seller on base? Some marketing person at AB had their “stuff” together.  I wonder what the trucks say now

 

Originally posted 2023-05-15 13:19:06.

Current Events, Recent Posts

Boys VS Girls

9 Comments

This country has lost its collective mind! If we, as Americans, don’t finally say enough is enough and take some action, our children will end up misfits, much like the latest generation that grew up during the height of the participation trophy heyday. Actually they are the ones who are pushing this equality equals participation garbage. 

I attempted to find the 13 states who allow males to complete against females, but let me merely say, it is a highly muddied topic. I was able to identify a few who do so. Of course, at the top of the list is CA, then came MI, MA, NY, OR, WA, and PA. However,  others have very confusing criteria that I could not ascertain their stand on the issue.  I was shocked to see so many states who attempted to pass laws against transgenders playing in their newly adopted gender sports, but did not pass or the Governor vetoed the law.

What is your state’s rule of law? I do know that in my state those assigned female at birth may participate in boys’ and men’s sports, but those assigned male at birth may not participate in girls’ and women’s sports. Thank you Gov DeSantis.

While You Vacationed                                                       By: G. Maresca

Once school was dismissed back in June, the U.S. Department of Education, another federal bureaucratic dinosaur that has outlived its function if it ever had one, published 700 pages of gratuitous regulations concerning Title IX.

Title IX is the civil-rights law that bans discrimination on the basis of gender in any educational program funded by the federal government. When Title IX was enacted in 1972, it was to safeguard access for women in education and said nothing about athletics. That soon changed as Title IX remedied the dearth of women’s sports teams especially on college campuses with the purpose of equalizing the field of play.

A plethora of athletic scholarships soon followed.

It is no understatement to say that Title IX has become one of the most far-reaching and controversial laws of our time. In essence, it has turned a benevolent ideal into an Orwellian flummox.

Title IX’s latest changes are being touted by the National Education Association as a great victory. Such a blatant overstatement raises it share of red flags. Allow me to hoist a few.

Celebrating its 50th anniversary Title IX is showing its age in a pathetic attempt to jump on the transgender bandwagon. As the Child and Parental Rights Campaign website clarified among those 700-pages, gender identity is now defined as transgenderism where one’s biological gender means nothing. Schools are to support transitioning children without parental consent. This is already happening in California.

Schools have no right to usurp parental authority in directing the education and medical decisions for their children.

Outright dismissed is the mutilation done to children’s bodies. It was in July that the FDA admitted how puberty blockers can cause brain swelling and loss of sight, while hormone treatments can result in sterilization. Then there are the inestimable emotional scars.

Allowing male transgenders to compete against women handcuffs women’s athletics. The left does not comprehend that Title IX was never meant to allow males to compete against female athletes all the while violating their locker room privacy.

Fairness in competition is underscored in boxing. No one wants to watch a fight between a featherweight and a heavyweight, as it is simply unfair. So, too, is a competition between a transgender male and a biological female.

In sports, biology certainly matters; it is why women’s sports exist. When biological reality is dismissed, women pay a hefty price. With women losing to transgenders who are biological males under the auspices of Title IX has to be the greatest of ironies as it makes a mockery of women’s athletics.

You can thank Obama’s administration when Joe Biden was vice president that decided Title IX should also safeguard sexual orientation and gender identity. The Supreme Court then mitigated the legal meaning of both placing women’s sports in a free fall back to their starting line.

In its wake the Title IX phenomenon has advanced the development and growth of the nation’s college sports industrial complex that begs the question of how much true intrinsic value does it bestow upon higher education. The administrative state on college campuses has metastasized under the auspices of Title IX, where an army of bureaucrats waving the flag of diversity, equity and inclusion have been hired to ensure all regulatory requirements are adhered to.

Athletic competition for women was established because physical differences between the genders should not prevent any woman from competing. Once upon a time in America if you took such an opportunity away from a woman, you were a misogynist. In Biden’s America, it is called equality.

Title IX was meant to correct sex discrimination, not enforce it.

Thirty-seven states have enacted protections to preserve women’s athletics. These Title IX proposed federal changes will challenge all prior state legislative decisions.

Before reality is turned on its head, you can make a difference.

Statements are being accepted through September 12 at the Federal Register and must be original as scripting of comments (cut and paste) are not acceptable because any identical comment will be counted as just one. The Child and Parental Rights Campaign website does provide ideas in their “comment starter letters” section.

Exercise your right to be heard as the future of America’s children lie in the balance.

Originally posted 2023-02-04 13:37:43.