I just sent the following message to my once-favorite American Corporation. I have my principles as I thought they did as well. Who knows what’s next – press one for English?

This message is meant for Mr. Stuart Parker, our CEO, and I will recognize a reply from no one except him for I believe I deserve no less. I have been a loyal member of USAA since 1974 when I, as a SNCO became eligible to join. I always considered USAA to be the MOST respected company in America, and during my thirty-six years as a Marine have probably been responsible for 100’s of Marines and sailors joining our organization. You are my bank, my investment broker, and my insurer. My five children are USAA members, as are my nine grandchildren. However, I have reached a point where I am seriously considering going back to Navy Federal for banking and mortgage help, to another brokerage house for my investment, and back to Geico for insurance.

Why? This morning I was attempting to find FOX News and happen to mistakenly click on CNN and found myself in the middle of an ad from USAA. Imagine my dismay that my once admired and highly respected company would spend “our” funds to advertise on such a biased and unethical organization that has been caught violating ethical standards and rules by their employees, e.g., leaking debate questions to a candidate. I watch FOX because, in my opinion; they are the “least” biased of all the TV news outlets. Obviously, you are free to advertise where you feel USAA will get its best bang for the least buck, but I would also expect you to consider the fallout for your choices as well. This missive will appear on my social media sources and my blog as well. I have a tough decision ahead of me now. Sign me as a highly disgruntled long-time member

Jim Bathurst 

PS If I get a reply from the “correct” person, I promise to post it as a follow-up. Should prove interesting.

Originally posted 2017-02-11 11:46:50.