Tag Archives: PC

“Coffee or Die”

You may have never heard of this company. I had a while back but never thought much about them until my friend Doug who reads the WSJ daily sent me this article. I hope I am not stepping on any toes at the WSJ by posting this. Every Veteran needs to read this. I’ve not tasted their brew, but plan to. What is interesting is how the company was (is) treated by some of our major commercial banking institutions and prestigious law firms. I do business with one of those banks, and you can bet your sweet bippy they are going to hear from me. How about you?

If you’ve tasted their brew, let us hear your comments on it.

Friday September 16, 2022

A Socially Conscious but Politically Incorrect Company

You might call Black Rifle Coffee Co. a socially conscious enterprise. “This is a veterans’ corporation,” founder and CEO Evan Hafer, a former Green Beret, says in a Zoom interview. More than half of Black Rifle’s employees have served in the military or are family of veterans. In 2021 the company put $5.3 million in shares toward starting the BRCC Fund, a charity dedicated to helping wounded or traumatized veterans and their families. That was on top of $1.2 million in charitable contributions and $3 million worth of coffee and related products to active-duty military and first responders.

But Mr. Hafer says Black Rifle struggled to find banks and law firms to help it arrange an initial public offering. Since he founded the company in 2014, companies have told him that it was “too irreverent” and poses “reputational risk.”

You can see why Black Rifle wouldn’t be everyone’s cup of tea. Its blends include AK- 47 and Silencer Smooth, and its social media presence is colorful, to say the least. The company’s YouTube channel features a shooting contest that ends with Mr. Hafer trying to get a bull’s-eye after taking a direct shot of bear spray to the eyes and a video titled “Could You Be a Pregnant Man?” Mr. Hafer’s personal politics have also drawn outrage from the media—he voted for Donald Trump twice—as has the company’s popularity with some controversial figures on the right. Kyle Rittenhouse was photographed wearing a Black Rifle T-shirt. But none of this seems to have hurt the company’s revenue, which reached $233.1 million last year.

Mr. Hafer thinks the numbers should be evidence enough that Black Rifle’s reputation isn’t a material risk. But his company “started hitting a lot of resistance” from high-level finance companies and law firms, although they claimed they were interested in working with veteran- run corporations.

In 2019 and 2020, a Black Rifle spokeswoman says, company leaders were talking to Chase, Bank of America and Macquarie Group about raising capital. After initially showing interest, all three companies declined to work with Black Rifle, citing the company’s image. In 2018 Black Rifle had tried to open an account at a Chase branch in San Antonio and had been turned away over reputational concerns. The spokeswoman says that Macquarie was particularly fixated on the name of its in-house magazine, Coffee or Die, which covers military issues and won the Military Reporters & Editors Association’s 2022 journalism contest for overseas coverage.

Bank of America and Chase declined to comment. Macquarie said in an email: “We take into account a broad range of factors in making financing and investment decisions. We do not comment on confidential commercially sensitive discussions, including those that did not move beyond a very preliminary stage like this one.”

Black Rifle hit similar roadblocks in 2019 and 2020 with Skadden Arps, Latham & Watkins and Simp-son Thacher & Bartlett. All three law firms passed on working with the coffee company because of its image. According to the Black Rifle spokeswoman, Latham & Watkins said that its reputational risk committee thought no one from top law schools would be willing to work at the firm if it took on Black Rifle as a client, especially because its name included the word “rifle.” The name “is an homage to the service rifle,” Mr. Hafer says. Like the guns he taught special-operations soldiers to shoot, he says, coffee is “ lifesaving equipment.”

Simpson Thacher declined to comment. Skadden Arps and Latham & Watkins didn’t respond to requests for comment.

Despite these obstacles, Black Rifle is thriving. The company went public in February through a special- purpose acquisition merger with SilverBox Engaged Merger Corp and this summer rolled out marketing partnerships with the Dallas Cowboys and Amazon Prime Video.

Yet Mr. Hafer worries what the seemingly arbitrary treatment he experienced will mean for other veterans. “I think it’s going to be really important for those guys—men and women both—to understand, these are the types of doors that are going to be slammed in your face if you’re not conforming to a very specific narrative,” he says. “I don’t want them to go through some of the same issues that we’ve had to go through to get access to capital.”

Ms. Keller is an assistant editorial features editor at the Journal.

Originally posted 2022-09-17 11:01:29.

The Latest Casualty of the Marines’ Surrender to Political Correctness

Hi Gang, I know it’s been a long, long time since I posted anything here. My only excuse is the word “BUSY. The Young Marine unit I run has kept me hopping all summer. Maybe things will slow down a bit since school has started for them, but that remains to be seen and experienced. These kids are something else, and I love them all!

Having been sent the following post by my near and dear good friend and fellow Marine brother, Sgt Major Willie T. Reed, I just had to post it. It is disgusting and an outrageous example of what is going on in our Corps today. I’d say enjoy it, but if you are one of “us” I know you will not be able to.

It’s by Bill Lind who never minces words and tells it as it is.

Several weeks ago, the United States Marine Corps copied its old Japanese adversary and committed seppuku. It did so by relieving its best battalion commander and most promising future senior combat leader of his command, thus terminating his career. As another Marine lieutenant colonel said to me, “The last light shining in the darkness has been put out.”

The officer relieved of his command was Lieutenant Colonel Marcus Mainz. Some years ago Mainz, as a captain, was one of my students in a Fourth Generation War seminar at the Marine Corps’ Expeditionary Warfare School. He was one of the best—bright, tremendous energy, a powerful personality, and an ability to get results. These are exactly the qualities the Marine Corps needs in its leaders if it is to implement its doctrine of maneuver warfare. Now that doctrine seems to be little more than words on paper.

Mainz, through the innovative training program he implemented in his battalion, had built a substantial and devoted following throughout the Marine Corps. Now many of his admirers are giving up and putting in their paperwork to resign or retire. Their hope is gone. A Marine major said to me, “The second- and third-order effects of his dismissal are massive.”

What led the Marine Corps to devour its young? The answer lies in the moral cowardice the senior Marine Corps leadership (and that of our other armed services) routinely displays in the face of “political correctness,” i.e., cultural Marxism.

Speaking to his Marines, as told to me, Mainz dismissed some of the administrivia that eats up much of their training time, saying something like, “We’re not going to do that faggot stuff.” A Marine understandably objected to his use of the word “faggot,” and a brigadier general ordered him relieved of his command. Of course it can’t be disputed that this was an unfortunate and inappropriate expression. A proper sanction would have been justified. But to destroy the career of one of the Corps’ best commanders for a lapsus linguae is ridiculous. Should this lapse wipe away all the good accomplished by this highly effective military leader—and all of his potential future accomplishments in a Corps that needs his leadership? And does the Marine Corps really want to put such fear into its best officers that they lose their force and swagger? [Note: The official explanation the Marines have issued for Mainz’s loss of command is that it was due to a “loss of trust and confidence in his ability to continue to lead the battalion.”]

Far from being an isolated incident, the relief of this brilliant officer points to the worm that is gnawing away at the Marine Corps’ vitals: preparing for war has become the lowest priority. A new book by a Marine attack helicopter pilot, now out of the Corps, Captain Jeff Groom, ably satirizes that reality. Subtitled “A Marine Remembers a Dog and Pony Show,” American Cobra Pilot points to the Corps’ real priorities: political correctness and “looking good” (which is very different from being good).

Most of the political correctness stems from the absurd social experiment of putting young Marines, men and women who sometimes are not out of their teens, together to work and live in close proximity while saying to the men, “If a single impure thought crosses your mind, if you so much as look at a pretty girl with a twinkle in your eye, you are guilty of sexual harassment.” The monks on Mt. Athos would not subject themselves to such temptation. Nor does the male Marine have to do or say anything sexual. If he gives a woman an order she doesn’t like, if he critiques the way she is doing her job, if he displeases her in any way, she can charge “sexual harassment,” knowing he likely will be considered guilty until proven innocent.

Why are the generals so terrified of “offending” the cultural Marxists? For fear Nancy Pelosi or some other congressional dingbat might go after the Marine Corps’ budget in retaliation. They seem to care about little else. Decades ago, when the situation was less bad than it is now, a Marine friend was in charge of setting up and running the commandant’s new “War Room” in Headquarters, Marine Corps. He said to me, “The only war ever discussed in it is the budget war.” The fact that many generals go to work at princely salaries for defense contractors once they retire (with six-figure pensions) may be relevant.

Meanwhile, as Groom’s book lays out, the Corps covers its poor job of preparing for war by putting on magnificent public displays, which Marines call “dog and pony shows.” The book focuses on a particular dog and pony show staged for the South Koreans that pretended to be warlike. But you need not travel far to see one. The Taliban could never put on as splendid a display as the Evening Parade on summer Friday nights at the Corps’ historic 8th and I barracks in the capital. In Afghanistan, the Taliban is winning, but what does that matter so long as the generals who have presided over our defeat keep getting promoted? As one Army lieutenant colonel said in print a few years ago, ending his career, “A private who loses his rifle gets in more trouble than a general who loses a war.”

Generals who show moral cowardice in the face of cultural Marxism—when Donald Trump is their commander-in-chief!—are not likely to demonstrate boldness and daring in combat. Field grade officers who “go by the book” and give their Marines scanty and mostly unrealistic training are failing in their primary duty. The dog and pony shows may look great to the public, but the ponies are wooden and the dogs are dead. The Marine Corps that relieved Lieutenant Colonel Marcus Mainz of his command is a fraud.

William S. Lind is the author, with Lt. Col. Gregory A. Thiele, of the 4th Generation Warfare Handbook.

Epilogue: The general who fired him is obviously a political animal who doesn’t understand the credo “My Mission, My Men, then Me.” He has them all backwards and is a BG who wants nothing more in his life than to be a MG. I know we have all worked for one of them in our career; I know I did and he caused me to retire from the Corps. I hope he rots in hell just like this POS should. Where’s Neller? Stand up and take care of your troops Commandant. That BG needs a group tightener.

Jim

Originally posted 2018-09-04 10:28:02.

2017 – The Year of Racism

Happy New Year Folks, thank goodness 2017 is gone for it was  the year of racism. Chad gives us a great review of 2017. Of course, there is not guarantee 2018 will be any better unless the snowflakes, liberals, and progressive globalists make it so. Of course, it could be better if the silent majority would stop being so silent and become the vocal majority. But then, that likely will not happen since they prefer to take silent actions, which I sure hope they do so during the mid-term election.

Here’s Chad’s take on the year. Enjoy.

Originally posted 2018-01-01 08:57:06.