Starbucks Redux

I reckon we made somewhat of an impact on this cocky, snobbish, arrogant, politically correct CEO who believes he is so safe and good at his job as CEO that he can say anything he chooses to. Keep it up Schultz, you may go by the way of Woolworth’s. Let’s keep the pressure on them, we may just put them out of business. Oh, the power of money, and as Adam Smith called it, the “invisible hand.”

After President Donald Trump’s signed an executive order on immigration and refugees last month, Starbucks pledged they would hire 10,000 refugees over the next five years.

“We are living in an unprecedented time, one in which we are witness to the conscience of our country, and the promise of the American Dream, being called into question,” Starbucks CEO Howard Schultz said at the time.

But now, their decision has apparently backfired.

From Yahoo Finance:

Starbucks’ brand has taken a beating since the company announced plans to hire 10,000 refugees worldwide in the next five years in response to Donald Trump’s executive order intended to prevent refugees from entering the US.

The coffee giant’s consumer perception levels have fallen by two-thirds since late January, according to YouGov BrandIndex.

The perception tracker measures if respondents have “heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative.” In Starbucks’ case, perception is still overall positive, but significantly lower than it was prior to CEO Howard Schultz published a public letter outlining the company’s plans to give refugees jobs.

Image source: YouGov
Image source: YouGov

This isn’t the first time Starbucks has found controversy after announcing a company-wide initiative. In 2015, Schultz announced the “Race Together” initiative where barista’s would push customers to engage in dialogue about race relations.

However, that initiative also quickly backfired and they ended it.

And here is an excellent comment that was made on the article. There are lots of folks out there in the business world who could learn something from this comment.

This is what happens when CEO’s feel the need to infuse political correctness into their business models. Much like talented Hollywood actors and actresses who isolate much of their fan base when they abandon a proven formula for success (acting) by pushing political agendas, businesses can find themselves in the same boat. What out of touch CEO’s like Schultz don’t understand is the vast majority of his employees across the country are there to make coffee and collect a paycheck, not push his utopian politically correct agenda. What’s next? Installing a Zampolit (political officer) in every Starbucks to ensure all the baristas are comporting with the Kommissar’s agenda?

Interestingly, right after Schultz’ announcement to hire 10,000 refugees, Black Rifle Coffee Company announced they would hire 10,000 veterans. Starbucks may not actually meet their stated goal of hiring 10,000 refugees and BRCC may not actually meet their stated goal of hiring 10,000 veterans. What is important is the difference in priorities between the two companies with the messages they are sending. BRCC gets it. We need to take care of Americans first.

Spend $0.34 PLEASE!

I received this email today from a fellow Marine, and I believe it is a great idea. If one were to watch any news program, or for that matter any of the late night comedy shows (wait, maybe they are the same, but I digress), or any of the shamelessly Hollywood elites show up half  dressed and shower themselves with accolades, one would surely believe our President, who was duly and legally elected was thrust on the country by some demon. Well, maybe he was for the loser certainly is a demon.

Was in the Dr’s waiting room this a.m. while my bride was having an eye appointment and the TV was on CNN. I finally had to move and sit under it so I would not have watch it (the sound was off). Anyway the shots I saw were all anti-Trump episodes, one after another. They showed a poll where 55% of Republicans give him good grades for the first 100 days, while the Dem’s were 12%. So from that poll somehow they  decided he is not popular. Duh?

Anyway, what can we do to let him know that we put him there, we like what he is doing and we support him? Here’s how:

“On March 16th, each of us should mail Donald Trump a postcard that publicly expresses our SUPPORT to him. And we, in vast numbers, from all corners of the world, will overwhelm the man with his popularity and hope for success.

We will show the media and the politicians what standing against him – and with us – means. And most importantly, we will bury the White House with our support as US citizens for the office of the Presidency.

Each of us – every American from every working class, each congress calling citizen, every boy-cotter, volunteer, donor, and petition signer – if each of us writes even a single postcard and we put them all in the mail on the same day, March 16th, well: you do the math. No media deception or disingenuous leftist politician will explain away our record-breaking, officially-verifiable, warehouse-filling flood of faith.

Hank Aaron currently holds the record for fan mail, having received 900,000 pieces in a year. We’re setting a new record: over 1.5 million pieces in a day, ringing with nice things to say. So sharpen your wit, unsheathe your writing implements, and see if your sincerest well-wishes can pierce the media’s famously thin skin.

Prepare for March 16th, 2017 , a day hereafter to be known as “Patriots Day” !! Then, on March 16th, mail your messages to:

President Donald J. Trump

The White House

1600 Pennsylvania Avenue, NW

Washington, DC 20500

It might just be enough to drown out the awful, despicable, display we see in these protests! The media just might take notice, but we’ll have to wait and see on that one!!!

Come on gang, the darn postcard only costs thirty-four cents ($0.34). And please pass this on, let’s make an impression, a lasting one! Remember, mail the postcard on Thursday, March 16th!

And just in case ,you are of the artistic bent, try making your own delightful postcard by going here:


Sanctuary City Protected a Dangerous Illegal. Guess What Happened Next?

This is an absolute outrage. Denver, get your head out of your butt. It’s time for POTUS to act on that city and stop their funds. If I were the parent/spouse of the victim, I would be in civil court immediately suing the city for billions, not millions. And what is even worse is their rationale for releasing him, a known felon. Where is all this going to end? In a civil war?

Two months after an illegal immigrant was released from prison in a “sanctuary city”—he was charged with murder.

Ever Valles, 19, was first arrested in October in Denver, on charges of possessing a weapon, vehicle theft, and eluding a police officer.

Because Valles was a “known gang member” who had been flagged by Immigration and Customs Enforcement (ICE). The federal government issued an order to the Denver Sheriff’s Department, telling them to notify immigration authorities before they released him.

But Denver, a so-called “sanctuary city,” failed to notify ICE until about an hour after Valles was released on December 20. By then, it was too late.

Two months later, Valles murdered a 32-year-old man, Tim Cruz. Valles and an accomplice wore masks and backpacks, and robbed Cruz at gunpoint outside a Denver light rail station. During the robbery, one of the two men shot and killed Cruz.

Valles was arrested two days later. He was charged with first-degree murder and aggravated robbery.

In a statement, the city of Denver refused to admit they did anything wrong. They claimed they released Valles because being an illegal immigrant is a “civil matter”—while stressing that they “never and will never advocate for felons to remain on our streets—immigrants or not.”

(Oh, really, you knew you were releasing a felon. There has to be a  broken federal law here somewhere?)

Source: American Action News


Conspiracy Theory?

I am NOT a conspiracy theorist by any stretch of one’s imagination; however, we are already seeing the actions Sperry is talking about with Lou Dobbs. It’s happening all across our nation already. Does any one think this is not a well thought out plan orchestrated by some one at the top? Sperry is a respected columnist at the New York Post. I urge you to listen to what he has to say, then you decide for yourself if this is some quack conspiracy theory.

New Sheriff in Town!

I am not Jewish, have no Jewish ancestors that I know of, but as our Ambassador spoke, they are the only Democracy in the Middle East, and we need to support them!

Grab your socks folks, we have someone at the UN that is not one to be quiet ever again. Obama tried everything for eight long years to destroy Israel. No more. For anyone who had doubt about President Trumps choice for our UN Ambassador, take note she’s the new sheriff in town and someone the UN his going to have to reckon with. Click on the link below and please listen to her short video report having just left the UN Security Council meeting.

I wonder the MSM and OFA will have to say about this now?